INTERNAC PARTE 1 2 1 1 Diferenciación
En este vídeo se exponen las ventajas competitivas que se logran para aquellos productos que pueden ser diferenciados de los otros que concurren al mismo mercado, a partir del esfuerzo de identificar y fijar en la mente del consumidor un atributo que, sostenidamente, le asegura la preferencia y la fidelizacion como demandante..
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