Public Relations and Communications by Kristen Baker

### Summary
This video discusses public relations (PR) and communications, emphasizing the goal of PR to promote organizations, build trust with stakeholders, and generate positive media coverage. It explains the three types of media in PR owned media, paid media, and earned media. The transcript provides insights into various forms of earned media, such as word of mouth, feature stories, event coverage, influencer reviews, podcast interviews, op-eds, social media mentions, and expert interviews. It also offers tips on earning media, including having a PR plan, targeting specific publications and reporters, providing valuable data, cultivating relationships, being community-minded, and developing industry expertise. The speaker addresses a question about handling PR as a private person and suggests strategies such as setting a comfortable cadence for online engagement or allowing others in the organization to represent the business.

### Highlights
– PR aims to promote organizations, build trust, and generate positive media coverage.
– Three types of media in PR owned media, paid media, and earned media.
– Various forms of earned media include word of mouth, feature stories, event coverage, influencer reviews, podcast interviews, op-eds, social media mentions, and expert interviews.
– Strategies for earning media having a PR plan, targeting specific publications and reporters, providing valuable data, cultivating relationships, being community-minded, and developing industry expertise.
– Suggestions for private individuals in PR set a comfortable cadence for online engagement or allow others to represent the business.

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