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Porsche CEO Says Most Taycan Buyers Are New to Brand
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Porsche CEO Says Most Taycan Buyers Are New to Brand

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Jan.24 — Porsche North America Chief Executive Officer Klaus Zellmer reveals the German sportscar maker’s first Super Bowl commercial since 1997. He also talks about who’s buying Porsche’s all-electric Taycan. Zellmer speaks exclusively with “Bloomberg Businessweek” hosts Carol Massar and Jason Kelly.

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