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NBA Star LeBron James Helps Lyft Promote Bike Share Program
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NBA Star LeBron James Helps Lyft Promote Bike Share Program

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Jan.21 — Lyft is partnering with NBA star LeBron James and his company Uninterrupted to provide free, one-year bike share memberships. The program will start this spring in New York City. Lyft President John Zimmer talks to Bloomberg’s Jason Kelly on “Bloomberg Technology.”

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