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Design for people, not awards – Timothy Prestero
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Design for people, not awards – Timothy Prestero

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Timothy Prestero thought he’d designed the perfect incubator for newborns in the developing world — but his team learned a hard lesson when it failed to go into production. A manifesto on the importance of designing for real-world use, rather than accolades. (Filmed at TEDxBoston.)

Talk by Timothy Prestero.

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